This was our first test Murmoo — a soft, kind little creature we used to bring the TenderWild story to life. You loved it. So we’re creating our real Murmoo, with even more heart (literally). Coming soon.

The Murmoo

Soft. Weighted. Loyal.
Born to bring comfort—and to help you unlock the Power of 3:

✨ Spark Joy
💛 Feel Thanks
🌱 Give Kindness

Reserve your Murmoo.

Limited drop of 500.
Every Murmoo is born with a twin.
Add the Hero Pack at checkout to send one to a child in need.Ships Summer 2025. Full refund anytime.

Every TenderWild starts as a Testling.
Only the best become official.
The real Murmoo will be even softer than this one-with a fuller heart & upgraded design.

Real Talk

(for Soft Warriors - Ages 10 to 99)

A girl said something savage to you?
Your ex blocked you on IG?
You’re spiraling about a project?

You don’t need to fight back.
You don’t need to numb out.
You need to become a TenderWild.

(And yes—Tenderhearts (Ages 1 to 10) feel it too. Especially on days they don’t have the words for what’s wrong.)

This sewn-in 1/2 heart is more than decoration—it's a little pocket for wishes or notes to your TenderWild. The final version will be professionally crafted (and way cuter), but the magic’s already there.

Here's how
it works

Step 1: Get your Murmoo

Murmoos are born as twins—each with only half a heart.When you bring one home, you can send its twin to someone in need.When that kindness connects?The hearts grow stronger… until they shine like one.

Step 2: Begin Your Daily Ritual

Tenderhearts (chidren) use the
TenderWild Storybook™Soft Warriors (teens + adults) use the
TenderWild Journal™

Everyday write down:
What made you smile
What you're grateful for
What kindness you gave

Step 3: Join the
TenderWild Challenge

Track your kindness. Earn Kind Points.Win stickers, makeup, merch…And yes—even Taylor Swift tickets.

Then watch what happens...

to your anxiety.
to your sadness.
to your entire emotional state.

You don’t need to be harder.
You just need to be wilder.

FAQ

Murmoos will begin shipping in Summer 2025. You’ll get magical email updates along the way—from sewing to shipping.

Every Murmoo is born with a twin. When you add the Hero Pack at checkout (+$20), we send your Murmoo’s twin to a child in need.

Yes. You can cancel and get a full refund anytime before your Murmoo ships. No guilt, no questions.

This is our prototype. The real Murmoo is even softer, with a fuller heart and professional finishing. You’ll love it.

It’s the TenderWild ritual: Spark Joy, Feel Thanks, Give Kindness. Your Murmoo comes with a journal (or storybook) to guide you—and access to the Kindness Challenge.

Reserve your Murmoo.

Not ready to order?
Get updates on new Murmoo births, future TenderWilds, and kindness challenges.